If you have been paying attention there have been a drastic shift from ethics and common good to the sinking sands of ethical relativism on the market and culture. We are not pessimists, however we don’t believe it will get better if all the players of society simply ignore the elephant in the room.
Our vision is to create awareness of these issues, calling consumers to ask their favorite brands to keep ethics code. There is such thing as absolutes. There are right and wrong ways to do business.
Keyla is the founder of Two Cents Of Marketing. In her role, she assists with website content production, graphic design, recruiting content contributors, and social media messaging.
Keyla completed a Master degree in International Affaires at Aix-Marseille University and also received B.A. in marketing from the Pontificia Universidad Católica Madre & Maestra. She also brings 16 + years of experience as marketing executive in Dominican Republic and Latin America.
Keyla enjoys spending time at home with her husband and their three children. Occasionally she is a farmer in training and gardening enthusiast.
Motto: I’m more reader than writer.
Laura Hiciano is editor of Two Cents Of Marketing.
In supporting Two Cents Of Marketing content production, Laura curates content and makes sure all the articles are lined with the purpose and guidelines of the platform. She received a degree in Law from Universidad Autonoma de Santo Domingo. Laura lives in the Dominican Republic with her husband, Gregory. She is a fantastic storyteller with good sense of humor.