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Brand Activism Hits Again: Aunt Jemima brand to be retired, Uncle Ben’s to “evolve”

TBT. On February 25th we wrote this article about how Brand Activism kills corporations. At this point it is safe to say that it may be coordinated efforts to intentionally destroy long lives brands. I still can’t remember a brand that took this path and succeed. Listen to you marketing advisor and ‘experts’, but if they are recommending brand suicide, hey, you can say no and hire some else.

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