Argentina. If you have been following the burgers market, you would expect this kind of initiative from Wendy’s, well known by its humorous killer social media strategy. However in this opportunity the King of the burgers is the big winner with the saga of ‘Megxit’.
As the ‘Megxit’ saga continues, Burger King Argentina is capitalizing on the royal crisis with a social post offering Prince Harry and his wife Meghan a job, and one of its “crowns.”
The campaign, appeared on Instagram as well as in Argentinean national newspaper Clarin, and takes the form of a letter opening: “Dear Dukes, if you are looking for a job, we have a new crown for you.”
Nice job, Hoy agency!
Photo Credit: Ad Age