This is worthy of a study case. Either the wave of backlashes that Netflix faced in 2019 is a ‘PT Barnum PR strategy: there is not such thing as bad press kind of thing’ or has been an awful year for Netflix – I’m more in line with the second option. What we could all agree is that this is not usual.
There are many cases where bad press has turned into a marketing opportunity, however 14 backlashes in a row in a matter of weeks? I’m not sure. Here is the list. We would love to listen your inputs.
July 2011
Netflix faces backlash over price changes
September 2016
The Netflix Backlash: Why Hollywood Fears a Content Monopoly
December 2017
March 2018
Cannes Film Festival bans Netflix films from competition. Also, no more selfies.
May 2018
March 2019
Netflix Defends Itself Against Oscar Backlash with Powerful Stance
May 2019
Netflix To Continue Filming In GA Despite ‘Heartbeat’ Backlash
Major studios rethink film and TV work in Georgia and other states over anti-abortion laws
June 2019
Netflix Defends Prank Show Starring Stranger Things Actor Following Backlash
Netflix’s re-translation of Neon Genesis Evangelion is drawing backlash for queer erasure
Netflix’s A-List Musical Starring Ariana Grande & Meryl Streep Is Already Causing A Stir
August 2019
Dave Chappelle’s New Netflix Special Backlash Explained
October 2019
Netflix Responds To Big Backlash Over 1.5X Viewing Speed Test
Disney Bans Netflix Ads as Streaming’s Marketing Wars Intensify
Nov 2019
Netflix to Amend Series After Getting Backlash
Netflix faces film-maker backlash over playback speed test feature
Netflix’s first Arabic original sparks backlash on home turf
Netflix agrees to change Nazi documentary after backlash
December 2019
‘Gay Jesus’ Movie Sparks Massive Backlash, Petition To Get It Removed
