This is worthy of a study case. Either the wave of backlashes that Netflix faced in 2019 is a ‘PT Barnum PR strategy: there is not such thing as bad press kind of thing’ or has been an awful year for Netflix – I’m more in line with the second option. What we could all agree is that this is not usual.
There are many cases where bad press has turned into a marketing opportunity, however 14 backlashes in a row in a matter of weeks? I’m not sure. Here is the list. We would love to listen your inputs.