Culture

And The Award Of The Day For Dumbest Tag Line Goes For, Esteé Lauder! Congrats!

And the award for the dumbest tag line of the day goes for Estée Lauder! 👏🏻👏🏻👏🏻 With its new product bronze goddess and the tag line “Let the Sun worship you”. A what point we draw the line that a message is too narcissist? 

I would love to read the market research behind this insight, is that what the women really want? To be worshipped?

Thoughts?

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