And the award for the dumbest tag line of the day goes for Estée Lauder! 👏🏻👏🏻👏🏻 With its new product bronze goddess and the tag line “Let the Sun worship you”. A what point we draw the line that a message is too narcissist?
I would love to read the market research behind this insight, is that what the women really want? To be worshipped?