This ‘’formula’’ was shared a couple of years ago by Sree Sreenivasan in one of his master classes ( he is brilliant! you can find him on Twiter @sree.) He posts pretty good stuffs about digital communication affairs). So, here is the formula: In every one of your tweets, FB postings, etc, has at least two of these attributes (if you can do more, even better; if you can do seven or more in a single posting, let me know and I’ll take a class from you!
Your posts should be:
helpful
useful
informative
relevant
practical
actionable
timely
generous
credible
brief
entertaining
fun
occasionally funny
